The Integrated Communication: a Project for the Museum Network of Reggio Emilia

Chiara Coluccio

Abstract


This paper provides an analysis of the implementation phases of the Communication Plan for the Museum Network of Reggio Emilia. Moreover, this case study aims to point out the importance of cultural development policies oriented to the promotion of new models and strategies within the scope of the integrated communication.

 


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DOI: 10.6092/issn.2038-6184/4070

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